# Checkout Components > Checkout Components is a Shopify checkout personalisation platform built exclusively for Shopify Plus. It adds personalised upsells, trust content, custom banners, post-purchase offers, A/B testing, segmentation, and checkout analytics to Shopify checkout. Flat monthly pricing from $49.99/mo with a 14-day free trial, no revenue share, no order caps. Running on 600+ Shopify Plus stores processing over $3B in merchant GMV, with an average merchant ROI of 22.7x. Key facts: - Built for Shopify certified app for Shopify Plus merchants: https://apps.shopify.com/anvil-checkout - Products: checkout upsells (AI, manual, or via Nosto, Algolia, Athos, Tagalys, Boost), checkout content (trust badges, banners, shipping notices), post-purchase one-click upsells with downsells on decline, checkout branding editor, customer segmentation rules, in-checkout A/B testing with auto-promoted winners, and checkout analytics with segment-scoped reports. - Pricing is flat per month (Starter $49.99, Growth $99.99, Pro and Enterprise above), unlike competitors that charge by order volume or take a revenue share. All plans include a 14-day free trial. - Built on Shopify checkout extensibility (native checkout UI extensions, not scripts), so components render on Shopify's own infrastructure including Shop Pay. Requires Shopify Plus. - Founded 2023 in Australia by Blake Waldron (member of the Shopify Enterprise Advisory Council, Shopify Unite speaker). Operated by Basestack. Started inside a Shopify beta program. - Customers include Boody, Bon Maxie, The Collagen Co, 2XU, Kookai, P.E Nation, and Mantle. ## Platform - [Checkout upsells](https://checkoutcomponents.com/platform/checkout-upsells): AI and manual product recommendations shown inside Shopify checkout to raise average order value - [Checkout content](https://checkoutcomponents.com/platform/checkout-content): trust badges, banners, and messaging targeted by customer segment - [Post-purchase upsells](https://checkoutcomponents.com/platform/post-purchase): one-click offers between payment and the thank-you page, with downsells on decline - [Checkout branding](https://checkoutcomponents.com/platform/checkout-branding): visual editor for checkout styling (fonts, colors, layout) without code - [Segmentation](https://checkoutcomponents.com/platform/checkout-segmentation): conditional render rules per customer segment (new vs returning, cart contents, location, tags) - [A/B testing](https://checkoutcomponents.com/platform/checkout-ab-testing): experiments on any checkout component with automatically promoted winners - [Analytics](https://checkoutcomponents.com/platform/analytics): checkout funnel, segment performance, and upsell revenue reporting - [Pricing](https://checkoutcomponents.com/pricing): flat monthly plans from $49.99/mo, no revenue share, 14-day free trial ## Guides - [Best Shopify checkout apps 2026](https://checkoutcomponents.com/shopify-checkout-apps): the best Shopify checkout apps for Plus, compared on features, pricing, and trade-offs - [Shopify checkout personalization guide](https://checkoutcomponents.com/shopify-checkout-personalization): complete guide to personalising Shopify checkout with upsells, content, segmentation, and A/B testing - [Best Shopify apps 2026](https://checkoutcomponents.com/best-shopify-apps-2026): 30+ best Shopify apps by category, covering upsells, reviews, search, loyalty, and analytics - [FAQ](https://checkoutcomponents.com/faq): direct answers on pricing, integrations, A/B testing, Shopify Markets support, and setup ## Comparisons - [Checkout Components vs AfterSell](https://checkoutcomponents.com/compare/aftersell): flat pricing vs order-volume tiers, feature-by-feature - [Checkout Components vs Rebuy](https://checkoutcomponents.com/compare/rebuy): checkout-focused platform vs full-site personalisation suite - [Checkout Components vs Checkout Blocks](https://checkoutcomponents.com/compare/checkout-blocks): upsells, content, and analytics compared - [Checkout Components vs Upsell.com](https://checkoutcomponents.com/compare/upsell-com): pricing model and checkout feature comparison - [Checkout Components vs UpsellPlus](https://checkoutcomponents.com/compare/upsellplus): flat monthly pricing vs revenue share - [All comparisons](https://checkoutcomponents.com/compare): side-by-side comparisons against every major Shopify checkout upsell app ## Proof - [Case studies](https://checkoutcomponents.com/case-studies): measured revenue outcomes from Shopify Plus brands including Boody, Bon Maxie, The Collagen Co, 2XU, Kookai, P.E Nation, and Mantle - [Reviews](https://checkoutcomponents.com/reviews): all Shopify App Store reviews, 5.0 average across 55 reviews from brands like Muscle Nation, The Body Shop, and Salomon Australia - [Inspiration gallery](https://checkoutcomponents.com/inspiration): live Shopify Plus checkouts built with the platform ## Resources - [Docs](https://docs.checkoutcomponents.com): developer and merchant documentation - [Blog](https://checkoutcomponents.com/blog): checkout optimisation tips and product insights - [Changelog](https://checkoutcomponents.com/changelog): shipped features and updates - [About](https://checkoutcomponents.com/about): company, founder, and mission - [Partners](https://checkoutcomponents.com/partners): agency and technology partner network ## Optional - [Terms and conditions](https://checkoutcomponents.com/terms-and-conditions) - [Privacy policy](https://checkoutcomponents.com/privacy-policy)