Boosting revenue with Checkout Components

Popular Australian surf brand uses Checkout Components to boost revenue, capture data and convey important messages in Shopify checkout.

The Era of Headless Commerce

In the ever-evolving landscape of e-commerce, it takes innovation and adaptability to stand out and thrive. One brand that has embraced cutting-edge technology to enhance its revenue potential is the popular Australian surf brand, Ghanda. Leveraging the power of Headless Shopify Plus and the Checkout Components app developed by Anvil, Ghanda has taken its online shopping experience to the next level.

In recent years, the concept of headless commerce has gained significant traction among e-commerce businesses looking to elevate their customer experience. Headless commerce decouples the front-end presentation layer from the back-end commerce functionality, allowing businesses to create highly personalized and engaging user interfaces. Ghanda recognized the potential of headless commerce and seamlessly transitioned to Headless Shopify Plus, an approach that separates the presentation layer from the commerce engine, leading to increased agility and performance.

Checkout Components App by Anvil

Central to Ghanda's strategy for driving revenue growth is their adoption of the Checkout Components Shopify app. This app brings an entirely new dimension to the checkout process by integrating upsells and content directly into Shopify Plus checkout. Built on the foundation of Shopify's checkout extensibility, Checkout Components allows businesses like Ghanda to offer a customized, engaging, and seamless checkout experience.

“Can't fault the app so far, and we're very impressed with the amount of content components available. Seamless integration via Searchspring for use on upsells, and variety of banners and messaging mean we can quickly change and update if needed.”

Melanie Simpson – Ecommerce Digital Manager at Ghanda

Empowering Upsells with Searchspring

One of the standout features of Ghanda's implementation of Checkout Components is the integration of upsells powered by recommendations from Searchspring, a leading e-commerce search and merchandising platform. The upsell component, intelligently driven by the Searchspring integration, analyzes each user's cart contents in real-time. Based on the user's cart composition, the app recommends relevant upsells to complement their purchase.

The beauty of this integration lies in its ability to provide every customer with personalized recommendations tailored to their individual preferences. By tapping into the power of data-driven insights, Ghanda maximizes the likelihood of customers adding additional products to their carts, thereby increasing the average order value and overall revenue.

Ghanda Clothing checkout
Ghanda clothings Shopify Plus checkout

A Glimpse into Personalization

Ghanda's adoption of the Checkout Components app underscores the brand's commitment to delivering a tailored shopping experience for each customer. Through the intelligent upsell recommendations, customers feel understood and catered to, creating a sense of personalization that fosters loyalty and repeat business.

In the competitive realm of e-commerce, brands that innovate and leverage technology to their advantage are the ones that truly excel. Ghanda's partnership with Anvil and their use of the Checkout Components app in conjunction with Searchspring's recommendation engine exemplify the potential of these innovations. By embracing Headless Shopify Plus and incorporating advanced checkout functionalities, Ghanda has not only enhanced its revenue streams but has also solidified its position as a customer-centric brand that is dedicated to delivering exceptional shopping experiences. This success story serves as an inspiration to other merchants looking to harness technology to its fullest potential in pursuit of business growth.