Tips, updates and insights from our team.

Checkout is where ecommerce revenue is won or lost. Small UX mistakes, like unclear shipping costs, irrelevant upsells, or poor mobile layouts, can quietly destroy conversion rates. We break down 10 common checkout UX mistakes brands make today and show how fixing them can unlock higher conversion and average order value.

AI-driven and agent-assisted buying is reshaping ecommerce. From automated reorders to AI shopping agents completing purchases on behalf of customers, checkout is becoming the execution layer for machine-initiated commerce.

Frictionless checkout is driving higher conversion and AOV in 2026. Learn how ecommerce brands reduce checkout friction to increase revenue.

A segmentation-first checkout strategy flips that. Instead of “what can we add to checkout?”, you ask “who are we talking to right now, and what do they actually need?” In this article, we’ll walk through how to design a segmentation-first checkout upsell strategy you can implement with tools like Checkout Components, without needing a developer.

We’ve earned the Built for Shopify badge, Shopify’s highest quality standard for apps. Here’s how we upgraded UX, performance, and integration to make Checkout Components faster, smoother, and more powerful for merchants.

Most shoppers will happily add more to their cart if it means unlocking free shipping, and Baymard’s latest research proves it. Over half of customers pause checkout to qualify for the threshold. In this post, we unpack what that means for AOV and show how brands using Checkout Components turn free-shipping prompts into high-converting, hyper-relevant upsells at checkout.

From afterthought to advantage; our 15-minute setup to drive conversion and AOV when it matters most.

See how Shopify Plus retailers like Boody and Gazman use Checkout Components to increase their AOV by customising their checkout.

Smart inputs (consent, final-sale acknowledgements) and one well-placed CTA (e.g. loyalty) keep you compliant, reduce post-purchase overhead, and grow LTV, without bloating forms.

Clear, context-specific content, policies, timelines and trust cues, removes doubt and saves support time during peak periods.

BFCM traffic is peaking and baskets are bigger than ever, your checkout can (and should) turn more of that intent into incremental revenue with low-friction upsells.

BFCM is the biggest opportunity of the year for eCommerce brands, but the real wins happen at checkout. The BFCM 2025 Checkout Playbook shares proven strategies from leading Shopify Plus merchants to increase AOV, boost conversion, and reduce cart abandonment. Learn what works, implement fast, and make your checkout your competitive advantage this sales season.

Afterpay Day is coming, here are three quick checkout tweaks to boost AOV, drive urgency, and build customer trust.

Shopify just made a massive leap toward native shopping inside AI conversations, introducing a powerful trio: the Shopify Catalog, Universal Cart, and the new Checkout Kit.

Shopify checkout has evolved. With the rise of checkout extensibility and powerful tools like Checkout Components, merchants can now personalize the final step of the buyer journey like never before.

In this guide, we’ll break down what Shopify Checkout Extensibility is, how it compares to the legacy checkout.liquid method, what new tools it unlocks, and how you can start customizing checkout without touching a line of code.