Alex LawsonFrom Seamless Underwear to Seamless Checkout
Boody’s goal is to create the very best underwear out there - no frills, no fuss, just supreme softness and function. Naturally, they wanted their online experience to reflect that same simplicity and ease.
Although Boody’s digital channel was mature, the team saw untapped potential at the final, and most critical, stage of the customer journey: the checkout. That’s when they turned to Checkout Components.
"Checkout Components isn’t just a tool; it’s a growth engine that’s made a real difference to our bottom line."
Phase One: A Small Change with a Big Impact
With the implementation of just two powerful features; personalised product recommendations and a free shipping upsell, Boody was able to create a more dynamic, revenue-generating checkout experience.
Personalised Recommendations (Powered by Nosto)
By integrating directly with Nosto, Checkout Components enables Boody to surface smart, AI-driven product suggestions right at checkout. Leveraging Checkout Components’ conditional rendering and advanced control tools, Boody can precisely structure upsell opportunities while tapping into Nosto’s powerful recommendation engine. These suggestions reflect each customer’s unique shopping behaviour, driving upsells that feel timely, relevant, and genuinely valuable, making every recommendation count.
Free Shipping Upsell
Boody implemented a free shipping upsell to notify customers when they’re just below the threshold for free shipping, surfacing this component as a bar indicator as well as at payment. Paired with personalised product recommendations at this key moment in the purchase journey, this simple addition helped drive meaningful increases in order value and clear measurable impact.
Phase Two: Campaigns That Continue at Checkout
Boody’s upsell foundations were delivering outstanding results, so phase two focused on carrying campaign moments all the way through to checkout. Working with the Checkout Components team, Boody introduced on-brand image banners for new collections and colourways, collection-specific promotions, a clear call-to-action for the Lounge loyalty program, and trust badges to emphasise their brand value, precisely where purchase intent peaks.
Using conditional targeting, these messages adapt to cart context and customer state (guest vs. logged in, threshold proximity, category relevance). The result is a checkout that does double duty: it increases AOV and extends campaign storytelling, without adding friction. It’s the playbook high-performing brands use to align promotional calendars with checkout in real time.
Small, consistent optimisations compound: clearer communication reduces hesitation, loyalty prompts grow retention value, and context-aware banners keep the experience simple, calm, and confidently on-brand.
Boody's Impact in Numbers
Across Boody’s three storefronts they have unlocked:
*Results November 2024 through October 2025
"Checkout Components by Basestack has been an intuitive and fail-safe addition to our stack. The team’s responsiveness and collaborative approach have made them a truly valued partner as we shape future features together"
A Partnership Built on Innovation
Beyond the numbers, Boody has become a strategic partner, collaborating with Checkout Components to shape the future of the product and continue pushing the boundaries of what checkout can do.
Closing the Loop with Confidence
For Boody, optimising the checkout wasn’t about bells and whistles, it was about making every part of the customer journey count. With Checkout Components, they’ve turned their checkout into a powerful tool for growth.
Ready to turn your checkout into a high-performing revenue driver? Let’s talk. Book a call: here.