Alex Lawson
From Seamless Underwear to Seamless Checkout
Boody’s goal is to create the very best underwear out there - no frills, no fuss, just supreme softness and function. Naturally, they wanted their online experience to reflect that same simplicity and ease.
Although Boody’s digital channel was mature, the team saw untapped potential at the final, and most critical, stage of the customer journey: the checkout. That’s when they turned to Checkout Components.
"Checkout Components isn’t just a tool; it’s a growth engine that’s made a real difference to our bottom line."
A Small Change with a Big Impact
With the implementation of just two powerful features; personalised product recommendations and a free shipping upsell, Boody was able to create a more dynamic, revenue-generating checkout experience.
Personalised Recommendations (Powered by Nosto)
By integrating directly with Nosto, Checkout Components enables Boody to surface smart, AI-driven product suggestions right at checkout. Leveraging Checkout Components’ conditional rendering and advanced control tools, Boody can precisely structure upsell opportunities while tapping into Nosto’s powerful recommendation engine. These suggestions reflect each customer’s unique shopping behaviour, driving upsells that feel timely, relevant, and genuinely valuable, making every recommendation count.
Free Shipping Upsell
Boody implemented a free shipping upsell to notify customers when they’re just below the threshold for free shipping, surfacing this component as a bar indicator as well as at payment. Paired with personalised product recommendations at this key moment in the purchase journey, this simple addition helped drive meaningful increases in order value and clear measurable impact.
Results That Speak for Themselves
With minimal effort to implement, and across all Boody’s locations they have unlocked:
*Results November 2024 through June 2025
"Checkout Components by Basestack has been an intuitive and fail-safe addition to our stack. The team’s responsiveness and collaborative approach have made them a truly valued partner as we shape future features together"
A Partnership Built on Innovation
Beyond the numbers, Boody has become a strategic partner, collaborating with Checkout Components to shape the future of the product and continue pushing the boundaries of what checkout can do.
Closing the Loop with Confidence
For Boody, optimising the checkout wasn’t about bells and whistles, it was about making every part of the customer journey count. With Checkout Components, they’ve turned their checkout into a powerful tool for growth.