Still time to fix your checkout before BFCM

First published by Add to Cart 28th October 2025: community.addtocart.com.au/newsletter

For a long time, Shopify merchants were told not to touch the checkout. Just like Grandma’s teaspoon collection, it was sacred. Best in class. Never to be touched.

A few years ago, Shopify quietly opened the gates for Plus merchants with Checkout Extensibility. Suddenly, checkout options opened up. Confident Plus retailers started using that freedom to turn checkout into their most profitable page. Others stayed put, trusting that “Shopify knows what they’re doing.”

The truth is, it’s actually easier than ever to customise your checkout with tools such as the Australian-founded Shopify app, Checkout Components. And yes, it’s still possible to implement and lift your checkout AOV before BFCM.

What It Is

I met the Checkout Components team last week.

They talked me through how they help retailers such as Gazman, Showpo, Aje, Baby Village, Ghanda, Bon Maxie, Ringers Western, and The Body Shop (exhale) create a personalised checkout that works for their business and their customers. They told me about Scandinavian skincare brand Mantle (stunning site btw), which onboarded and was live 90 minutes later, transacting with personalised checkout upsells.

How It Works

I asked them to break it down.

Checkout Components has a bunch of pre-made… um… components you can drop straight into your checkout. You can use them to upsell, cross-sell, add free shipping, integrate loyalty, promote new ranges, add donations and more. There are over 20 pre-built templates, each with configurable rules for different audiences. It integrates with tools such as Athos Commerce, Yotpo, Algolia and Boost Commerce to deliver personalised results.

Let’s look at Boody’s checkout in action…

Here you can see:

• Upsell Components allow customers to add personalised recommendations straight from the checkout page. Nosto powered theirs.
• Promotional Components make sure their customers see their new brief cuts range if they missed it on the journey.
• Loyalty Component that encourages customers to log in or join their loyalty program before they exit.
• Reviews Component in the upsell, which pulls Yotpo star ratings onto upsell products.
• Proof Point Components emphasising 5-star reviews, 30-day guarantee and accessible support to ensure we get the sale.

The Results

Within 12 months of implementing Checkout Components, Boody has upsold over 22,000 products at checkout, achieved a 53x ROI, and increased AOV by $26 AUD on upsell orders across three storefronts.

What I like most is how easy it is to start with no-brainers like upsells and promotional messaging. You can also get creative and make the checkout truly your own.

Check out the Checkout Components Inspiration Page to see screenshots from nearly 30 retailers, including Henne, SIR the Label and Who Gives A Crap, who have used Checkout Components to boost AOV.

If you’re on Shopify Plus and haven’t optimised your checkout for BFCM, there’s still time to make it work harder. Go on. Give it a shove. It’s been cruising for too long.

Book your free strategy session and make your checkout your biggest advantage this peak season. Book here or Install Now.