Okanui Adds $32 to AOV with Targeted Checkout Upsells

From Coastal Icons to Checkout Impact
Okanui has long been known for its effortless coastal style, combining comfort, heritage, and quality. With a loyal customer base and a strong brand identity, the team saw an opportunity to transform their checkout into a powerful driver of growth and a seamless extension of the brand experience.

With Checkout Components, they’ve added smart, flexible features that match the brand’s evolving campaigns and give their team the agility to test, learn, and optimise, all without calling on developers for every change.

Components That Evolve With the Campaign
What we love about Okanui’s use of Checkout Components is their ongoing innovation and willingness to experiment. The team continuously tests and updates components to keep the checkout experience dynamic, aligned with seasonal campaigns, and responsive to customer behaviour. Whether it's promoting Mother’s Day bundles, highlighting Kids Classics, or pushing Women’s Swim, Accessories or their top-performing Duffle Bags promotion, they adapt their checkout strategy to drive engagement and results.

They’ve also tested spending thresholds to encourage customers to unlock incentives, turning checkout into a high-performing campaign touchpoint.

Their current setup includes:

• →Shopify-Powered Large Upsell
  A visually prominent component, displayed once the free shipping threshold is met, showcasing popular products and new arrivals using Shopify AI recommendations. This intelligently suggests items based on shopper behaviour, helping increase AOV with highly relevant, high-intent add-ons.
• →Add-On Upsell List for Accessories
  A curated list that offers accessories like hats and bags as easy add-ons. This leverages impulse-buy behaviour right before conversion, encouraging customers to complete their look or top up their cart with essentials.
• →Free Shipping Threshold Upsell
  A dynamic component that displays how close a customer is to unlocking free shipping, nudging them to increase their cart value. This not only drives up AOV but improves conversion by removing the shipping cost barrier.
• →Free Hat Checkbox Upsell
  A simple, low-friction checkbox that lets eligible customers easily claim a free hat with purchase. It’s perfect for seasonal promos or cart-size incentives, and creates a memorable moment of delight at checkout.

These components don’t just look good, they’re on-brand, high-converting, and give Okanui the ability to iterate quickly, test performance, and optimise based on results. Together, they create a checkout experience that’s visually aligned with the brand and strategically tuned for growth.

Results That Make Waves
Since implementing Checkout Components, Okanui has achieved:

• →600+ products upsold
• →$32.16 increase in AOV on upsell orders
• →19x ROI

All through simple, thoughtful additions to the checkout experience and no custom dev work required.

A Partnership That Moves With the Brand
With components that can be updated in minutes, Okanui has been able to move quickly and adapt to the needs of their campaigns and product launches. Whether it’s creating a sense of urgency, promoting seasonal bundles, or shifting focus based on stock and customer behaviour, their team is in full control.

And we’re here to support them every step of the way.

Extending the Experience, Capturing More Value
Just like their apparel, Okanui’s checkout experience is easy, effective, and built to perform. With Checkout Components, they’ve turned a static space into a dynamic revenue driver, keeping things simple for customers, and impactful for the brand.

What’s hiding in your checkout? It could be your next big win. Let’s take a look together. Book a call: here.