Alex LawsonWhere Practical Meets Profitable
Bon Maxie is loved for helping customers stay stylishly organised, from feature-filled bags to wallet-sized miracles. But behind every tidy bag and no-dig drawer is a business that’s just as intentional with its tech stack.
With a loyal customer base and a growing product range, the Bon Maxie team saw an opportunity to optimise one last space: checkout. That’s where Checkout Components came in, a no-code, no-commissions app that helped drive more revenue without adding friction.
"With 60x ROI and growing, Checkout Components is one of the most valuable tools in our stack."
Smart Components for Organised Growth
Just like their best-selling organisers, Bon Maxie’s checkout setup is practical, well-considered, and stylishly effective.
At the heart of their success is the upsell list powered by Shopify AI, a subtle, always-on feature that recommends high-demand add-ons based on customer behaviour and cart context. It’s their highest-converting component, consistently lifting basket size without disrupting flow.
Supporting this are two targeted upsells that deliver added value at the right time. The free shipping upsell nudges customers to top up their cart to unlock complimentary delivery, while the transit cover upsell offers peace of mind with optional shipping protection added at checkout.
Bon Maxie also uses a range of content components to reduce friction and improve communication. Messaging for PayPal orders, pre-order expectations, and shipping promos helps set clear expectations, minimise confusion, and lighten the load on customer service.
The result? A checkout experience that’s as thoughtful and streamlined as the brand itself.
Results that Speak for Themselves
In just 75 days (May–July 2025), Bon Maxie turned a few simple enhancements into standout results:
That's what we call a tidy little win for every cart.
Even Your Checkout Deserves a Little Organisation Magic
With the core components delivering from day one, the Bon Maxie team now has room to experiment, refine, and scale. From testing new promotions to fine-tuning messaging based on customer behaviour, Checkout Components gives them the agility to keep improving, without leaning on developers.
Proof That Checkout Can Be Beautifully Organised
Just like the Bon Maxie product range, Checkout Components helps you do more with less mess, driving results through simple, smart enhancements that never compromise your brand.
Curious what your checkout could be doing for you? Let’s chat - this could be your next tidy little win. Book a call: here.