Alex LawsonSmall Changes. Big Results.
As one of Australia’s most trusted destinations for premium baby products, Baby Village knows how important every touchpoint is for building trust and driving conversion. Their team had already invested in a great customer experience, from a well-curated product range to seamless site search. But there was one more area to optimise: checkout.
By integrating Checkout Components, Baby Village was able to create a more strategic and revenue-focused checkout experience, while staying true to their brand and customer-first values.
"Checkout Components was a breeze to install, looks great, and the ROI speaks for itself - I wish everything was this easy."
Smart Components Built for Revenue and Reassurance
With a product range as carefully considered as their customers’ purchase decisions, Baby Village chose components that were both strategic and impactful; upsells to lift AOV, and content messaging to reinforce confidence and drive conversion.
Searchspring-powered Upsell List: A dynamic, always-on list showcasing relevant cross-sells to increase AOV. This leverages the same recommendation logic already used on-site, keeping the experience consistent and personalised through to checkout.
Call to Action Content Component: Baby Village uses this component to highlight timely offers right at checkout, like “Use code FREESHIP50 for Free Shipping on orders over $500.” This simple, well-placed message not only provides the customer value, it drives urgency and targets conversion by communicating clearly and creating a smoother customer experience.
Who knew two components could do so much!
Results That’ll Rock the Cradle
Only five months in, and Baby Village was already seeing standout performance:
Proof that the right tech and a focused approach go a long way.
What’s Next
With their core components delivering immediate results, Baby Village now has a strong foundation to build on. The team is already exploring new ways to personalise and optimise checkout further.
Built to Scale With Brands Who Care
At Baby Village, every product stocked and every page designed is about helping families make confident decisions. Checkout Components fits right into that approach, helping the team drive measurable growth while enhancing the customer experience.
Ready to turn your checkout into a high-performing revenue driver? Install now: here.