Alex LawsonFrom Everyday Style to Exceptional Checkout
While campaigns, creatives, and homepages get all the attention, checkout quietly remains the one page every customer visits, and one of the few that directly influences profit. GAZMAN shows that when you know your customer, refinements at checkout deliver meaningful impact.
A household name in Australian menswear, GAZMAN is built on timeless quality, comfort, and trust. When it came to checkout, the team wanted that same dependable experience, one that felt considered, effortless, and aligned with their brand.
GAZMAN looked to Checkout Components to transform a standard checkout into a high-performing, brand-aligned part of its digital experience.
"A 50x ROI says it all. With the right setup, checkout unlocked meaningful incremental revenue for us."
Built Around the Customer
GAZMAN understands its customer. When a customer buys a shirt, they often buy the same style in another colour, consistency, comfort, and fit matter most. While most recommendation engines exclude showing duplicate products, that’s exactly the experience GAZMAN wanted to replicate.
Upsell by Product Mapping
GAZMAN was one of the primary merchants behind our recently released Product Mapping feature. This powerful capability allows exact “if this, then that” logic at checkout, so the team can pair products intentionally, for example, surfacing the same shirt in a different colourway or suggesting coordinated pieces from the same collection.
While their implementation of Product Mapping is just warming up, the feature has already opened new opportunities for GAZMAN to create upsell logic that reflects the way their customers really shop, such as the 2 for $99 Polo’s bundle. With early feedback from the brand, we’re continuing to innovate and enhance this functionality further to make setup even smarter.
Accessories Upsell List
So far, GAZMAN’s best-performing component has been its accessories Upsell List, driving 75% of upsell revenue to date. This curated list features wardrobe staples like belts, socks, and handkerchiefs, the finishing touches that complete every outfit.
Free Shipping Upsell and Content Components
Complementing these is a Free Shipping Upsell, paired with Simple Message Component for customer service messaging and other subtle content optimisations. Together, they add value without distraction, creating a checkout experience that feels cohesive and genuinely helpful.
In just four months, GAZMAN’s checkout optimisations have delivered measurable success:
Results July 2025 through October 2025
"Working with Checkout Components feels genuinely collaborative. They’re proactive, responsive, and always ready to test new ideas that move the needle for our customers."
GAZMAN’s collaboration with Checkout Components goes beyond implementation. Their input directly influences product innovation, helping shape new features like Product Mapping, which is now available to merchants globally.
Together, the teams continue to test, learn, and refine, ensuring checkout performance keeps pace with customer expectations and brand growth.
With Checkout Components, GAZMAN has created a checkout experience that mirrors its brand values: straightforward, dependable, and built to last. The result is a high-performing checkout that feels seamless for customers and delivers consistent revenue growth for the brand.
Ready to turn your checkout into a high-performing revenue driver? Let’s talk. Book a call: here or Install Now.