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← BlogArticle6 August 2025

3 Quick Checkout Wins to Maximise Your Afterpay Day Sales

Afterpay Day is coming, here are three quick checkout tweaks to boost AOV, drive urgency, and build customer trust.

Alex Lawson - Head of Growth
Alex Lawson
Head of Growth · Checkout Components
Published 6 August 2025
Checkout Components x Afterpay Day

With Afterpay Day just around the corner, now’s the time to make sure your checkout is primed to capture every possible sale. Shoppers will be in spending mode, and small optimisations can be the difference between a good result and your best sales period yet.

At Checkout Components, we’ve seen brands consistently lift their Average Order Value (AOV) and conversion rate with a few targeted changes in the days leading up to big events. Here are three quick wins you can put in place right now.

1. Drive Up AOV with Upsells

Make it easy for customers to add more to their cart with well-timed upsell opportunities. Surface cross-sells, bundles, or limited-time offers with minimal friction. Our Upsell List component, powered by Shopify AI or your integrated product recommendation engine, is one of the most effective AOV drivers.

Checkout Components Upsell List
Upsell List - Camilla and Marc | Upsell List - BON MAXIE

2. Create Urgency with a Campaign Callout

Shoppers act faster when they know an offer won’t last. Add a Call to Action or Image Banner at checkout to highlight your Afterpay Day deal and remind customers of the deadline. It’s a simple way to prompt action and capture those last-minute conversions.

3. Highlight Trust Signals

Even during high-intent shopping events, reassurance matters. Use Trust Badges to reinforce key points like next-day dispatch, free returns, and local customer support. Reminding customers why they can buy with confidence helps reduce hesitation, and post-sale enquiries.

Image Banner and Trust Badges
Image Banner - Ghanda | Trust Badges - esmi

Make This Afterpay Day Your Best Yet

Small changes at checkout can deliver big results. If you’d like tailored recommendations for your store, book a 15-minute strategy call with our team, email alex@basestack.com.au and we’ll share ideas to help you maximise AOV and conversion this Afterpay Day.

Alex Lawson - Head of Growth

Alex Lawson

Head of Growth · Checkout Components

An outcomes-driven marketing and growth leader with 15+ years of experience across B2B, B2C, retail, and FMCG, specialising in demand generation, digital strategy, and strategic partnerships. Proven track record in driving revenue growth, go-to-market strategies, and brand positioning, with expertise in account-based marketing (ABM), eCommerce, and integrated digital projects. Adept at simplifying complexity, fostering high-impact collaborations, and delivering measurable business results.

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