Boody achieves 103 per cent upsell revenue growth

First published by Inside Retail 29th January 2026

Checkout is the only guaranteed touchpoint in every online purchase, yet it remains one of the most under-optimised stages of the customer journey. While shoppers arrive with different intentions, behaviours and motivations, many brands still deliver a static, one-size-fits-all checkout experience. The moment that decides your revenue is often the moment with the least attention.

Not Boody. They understand the power of getting this moment right.

An early adopter, Boody introduced checkout optimisation in 2024, surfacing relevant products to each customer and prompting shoppers to reach that enticing free-shipping threshold. Early signals were promising, with significant additional revenue generated through checkout.

By mid-2025, the Boody team knew there was more opportunity to unlock. Continuing their partnership with Checkout Components, Boody began fortnightly sessions with the team to understand the full potential of the app and continually optimise their checkout experience. Together they tested new components, placements, sourcing methods and segmentation to build on that initial momentum.

The result: 103 per cent upsell revenue increase

Comparing the key November/December sales period year-on-year, Boody achieved a 103 per cent increase in upsell revenue and a 131 per cent increase in products upsold at checkout.

Clearer messaging and smarter personalisation at checkout drove an immediate uplift.

The strategy: Relevance equals revenue; clarity equals conversion

The optimisations focused on Boody’s strongest purchasing patterns:

• Free shipping upsell: Guiding customers towards the free-shipping threshold, using product recommendations powered by Boody’s existing tech stack.
• Gifting upsell: Surfacing men’s gifting to female shoppers who don’t yet have men’s products in their cart. They know their customer!
• Socks upsell: Shown on carts already over the free-shipping threshold to drive incremental value.
• Bra cross-sell: Recommending bras to carts containing only women’s underwear.
• Promotional banner: Carrying urgency and offering clarity all the way through to checkout.
• Campaign banner and upsell: Spotlighting current campaigns, including new and limited-edition products, and enabling customers to add them to their order without leaving checkout.
• The Lounge call to action: Designed to grow long-term customer value by prompting guest shoppers to log in or sign up.
• Trust badges: Reinforcing their comfort guarantee, flexible returns and the power of bamboo. 
• Shipping notice banner: Reducing friction and support tickets by clearly communicating the pre-Christmas guaranteed delivery window.

Not all components are surfaced at once. Boody ensures checkout reflects current campaign messages and uses segmentation so customers only see what’s most relevant to them.

The numbers: In 30 days mid-Nov to mid-Dec

• 103 per cent increase in upsell revenue at checkout (YOY).
• 131 per cent increase in upsold product at checkout (YOY).
• More than 3200 products were upsold at checkout.
• $19 average increase in AOV on upsell orders.
• Subscription ROI covered for the next 9 years!

With Checkout Components, Boody turned every checkout into a high-performing conversion engine, personalised to each customer, built to scale across campaigns, and optimised to deliver measurable growth.

Some brands fear changing checkout due to perceived risk, sticking with the status quo. Boody leaned in. And the payoff was immediate.

“Checkout Components has become a genuine revenue driver. A 103 per cent year-on-year lift in checkout upsell revenue speaks for itself,” said Daniel Small, chief customer officer, Boody.

“The Checkout Components team brings deep checkout expertise and works in partnership to drive results. They’re not just there to execute; they collaborate with us to build a smarter checkout strategy tailored to our customers,” said Suhani Jain, digital marketing manager, Boody.

A revenue moment to capture

Checkout is one of the highest-impact levers for growth. Boody’s results show what’s possible when brands lean into real customer buying behaviours at the moment of purchase.

Every customer sees checkout, which means every checkout should showcase your best offer: Personalised, relevant, and optimised to convert.

Checkout Components helps brands turn this often-overlooked step into a reliable, repeatable source of incremental revenue.