Alex LawsonWhen Checkout Changed the Story
Every week, Arms Of Eve comes together for their weekly merchandise planning meeting, reviewing top performers, planning campaigns, and tracking emerging trends.
One week, a few unfamiliar product appeared on the Top Sellers Report.
They had not been driven by influencers or featured on the homepage. Instead, they had gained momentum somewhere else entirely.
The eCommerce team quickly identified the shift. These pieces had recently been introduced through Checkout Components upsells, placing them in front of customers at a moment of high intent. With the right visibility and thoughtful curation, previously slower-moving products were now performing alongside established best sellers.
It was a simple change in placement, with a meaningful impact on revenue.
Checkout became more than a final step. It became a considered extension of the shopping experience.
"Checkout Components helped us unlock revenue we hadn’t been capturing. The uplift was immediate and consistent."
Components Designed To Complete The Look
Free Shipping Upsell
For customers within $30 of free shipping, a curated selection of products appears in the checkout, chosen to help them reach the threshold naturally. The intent is clear, increasing AOV while adding something genuinely useful to their order. No pressure, just a timely reminder.
Collection Upsell - The Finishing Touches
Arms Of Eve customers love to stack and style, so a collection-based upsell was crafted specifically around that buying behaviour, surfacing the “perfect finishing piece” at checkout. For carts more than $30 from free shipping, and for those already over the threshold, complementary pieces are surfaced to complete the look. The effect was a beautiful blend of brand experience and revenue lift.
Trust Icons That Support Conversion
To reinforce what customers already love about Arms Of Eve, clear trust messages were introduced directly into checkout. Fast and free delivery, easy returns, responsive customer service, and a 1-year guarantee all work together to reduce hesitation and maintain confidence through to purchase.
A Checkout That Performs as Beautifully as the Product
In just 30 days, the impact was clear:
Accessories are about the final touch, and checkout proved to be the perfect moment to offer it.
A Partnership Focused on Craft and Conversion
Working closely with Checkout Components, Arms Of Eve continues to refine upsell logic, explore new placements, and experiment with different ways to bring brand storytelling into checkout.
Where Details Make the Difference
Arms Of Eve has always believed that small details matter, in craft, in design, and now, in checkout.
With Checkout Components, checkout became a place for discovery, thoughtful additions, and incremental growth, one beautifully chosen piece at a time.
Ready to turn your checkout into a high-performing revenue driver? Let’s talk. Book a call: Here or Install Now.