Checkout Blocks vs Checkout Components
Why leading Shopify Plus brands choose Checkout Components
An honest comparison of two different approaches to checkout customisation - and why the difference shows up in your revenue.
- 22.7x
- Average ROI
- $22
- Avg. AOV lift per order
- 600+
- Shopify Plus merchants
- 3M+
- Checkouts converted in 2025
Based on aggregated data from Checkout Components merchants. Checkout Blocks does not publish comparable revenue metrics.
The honest difference
Upsells, analytics, and integrations built into checkout
Checkout Components gives you the revenue tools that Checkout Blocks wasn't designed to include.
Revenue engine
Turn every checkout into a revenue opportunity
Checkout Components ships with AI-powered upsells, cross-sells, free shipping thresholds, and post-purchase offers that drive measurable AOV lift. Merchants see an average 22.7x ROI.
Checkout Blocks does not include upsell or cross-sell capability.
Independent & fast
A dedicated team shipping for merchants
Checkout Components is independently owned with a roadmap shaped by merchant feedback. Features ship fast because there’s one priority: helping your checkout generate more revenue.
Checkout Blocks was acquired by Shopify in June 2024. Development has since shifted to align with Shopify’s broader platform priorities.
12+ integrations
Your tech stack, connected at checkout
Checkout Components plugs directly into Algolia, Nosto, Searchspring, Boost Commerce, and more - so your existing recommendation engines and review platforms power product offers right where conversion happens.
Checkout Blocks does not integrate with any third-party applications.
Feature comparison
See every difference, side by side
| Feature | Checkout ComponentsComponents | Checkout BlocksBlocks |
|---|---|---|
Revenue & AOV | ||
| AI-powered product recommendations | Yes | No |
| Campaign upsells with banner images | Yes | No |
| Carousel & paginated upsell layouts | Yes | No |
| Checkbox upsells (free gift, insurance) | Yes | No |
| Checkout upsells & cross-sells | Yes | No |
| Free shipping threshold upsells | Yes | No |
| Post-purchase upsell offers | Yes | No |
| Product recommendation integrations | Yes | No |
Personalisation & Targeting | ||
| Cart content conditions | Yes | Yes |
| Customer RFM segment targeting | Yes | No |
| Customer tag targeting | Yes | No |
| Location-based display rules | Yes | Yes |
| Predicted spend tier targeting | Yes | No |
| Product based conditions | Yes | Yes |
| Shopify Markets multi-market support | Yes | Yes |
Content & Conversion | ||
| Alert banners & messaging | Yes | Yes |
| BNPL messaging (Afterpay/Klarna) | Yes | No |
| Custom form fields | Yes | Yes |
| Image banners | Yes | Yes |
| Line item edits (quantity, variant swap) | Yes | No |
| Line item highlights (dynamic content) | Yes | No |
| Loyalty program CTAs | Yes | No |
| Trust badges & callouts | Yes | Yes |
Third-Party Integrations | ||
| Checkout Blocks does not integrate with any third-party applications. Checkout Components integrations require the Pro ($199.99/mo) or Enterprise plan. | ||
| Algolia Recommend | Pro & Enterprise | No |
| Boost Commerce | Pro & Enterprise | No |
| Nosto personalisation | Pro & Enterprise | No |
| Review platforms (Judge.me, Loox, Okendo, Yotpo) | Pro & Enterprise | No |
| Searchspring / Athos Commerce | Pro & Enterprise | No |
| Shopify AI | Pro & Enterprise | No |
| Tagalys | Pro & Enterprise | No |
Branding & Design | ||
| Color scheme management (up to 4) | Yes | Yes |
| Multi-profile branding management | Yes | Yes |
| Typography & button styling controls | Yes | Yes |
| Version history & one-click revert | Yes | No |
| Visual no-code branding editor | Yes | No |
Analytics & Reporting | ||
| AOV vs. upsell price heatmap | Yes | No |
| Component-level conversion tracking | Yes | No |
| Near real-time reporting | Yes | No |
| Revenue & AOV analytics dashboard | Yes | No |
| Top-performing products reporting | Yes | No |
Platform & Support | ||
| 14-day free trial | Yes | No |
| Dedicated account manager | Pro & Enterprise | No |
| Independently owned & developed | Yes | No |
| Live chat support | Yes | No |
| Merchant-driven product roadmap | Yes | No |
| Shopify Plus required | Yes | Yes |
| Translation support (17+ languages) | Field level translations | Basic settings |
Shopify Functions | ||
| Shopify Functions let merchants build custom server-side logic that runs natively within Shopify — for things like discount rules, payment filtering, and order validation. Checkout Blocks has deep Functions support. Checkout Components does not offer Shopify Functions; its approach to personalisation is through UI extensions and display rules instead. | ||
| Cart & checkout validation rules | No | Yes |
| Custom discount functions | No | Yes |
| Order routing logic | No | Yes |
| Payment method customisation (hide/rename/reorder) | No | Yes |
| Shipping rate customisation (hide/rename/reorder) | No | Yes |
CASE STUDIES
Merchants winning with Checkout Components
See how 600+ Shopify Plus brands use Checkout Components to optimise their checkout experience and boost their AOV.
TOP STORIES
Boody lifts AOV by $26 AUD on upsell orders and averages 53x ROI across three storefronts using Checkout Components' personalised product recommendations and continuing campaigns all the way through to checkout.
In just 75 days, Bon Maxie used Checkout Components to drive over 800 additional product sales at checkout, delivering a 60.5x ROI and boosting AOV by $17.83 on upsell orders.
First upsell within 90 minutes and in just 75 days, MANTLE achieved a 34.5x ROI, $32 AOV uplift, and 225 additional products discovered through curated upsells and seamless localisation.
Why merchants switch
Four reasons to make the move
Join 600+ Shopify Plus brands driving measurable revenue at checkout.
Revenue-first architecture
Every component in Checkout Components is designed to move a revenue metric. AOV, conversion rate, or average items per order. Checkout Blocks doesn't ship with upsell capability.
Plug into your tech stack
Using a third party recommendation engine? Checkout Components surfaces those engines at checkout, so your existing tech stack can be used to power upsells and content at checkout.
Analytics that prove ROI
Checkout Blocks has no analytics or reporting capability. Checkout Components gives you a real-time dashboard showing AOV lift, conversion funnels, top-performing products, and component-level attribution so you always know what's working and what isn't.
A partner, not a platform feature
Checkout Components is independently owned. The roadmap is shaped by merchant feedback and Shopify's platform roadmap. Expect faster feature delivery and a team genuinely invested in your results.
What merchants are saying
Trusted by leading brands
The setup was incredibly intuitive and we were able to get everything running ourselves in no time. The app works great with our promotions and has delivered immediate results.
Sophie Manwaring
eCommerce Executive, The Body Shop
Foolproof app that has increased revenue with little effort. Would recommend.
Anna Batchelar
ecommerce Manager, Sapphire Group
The team behind Checkout Components have been super proactive, responsive, and genuinely invested in helping us succeed. The app is intuitive and user-friendly, making setup and migration super simple...
Tee Colless-White
eCommerce Manager, Salomon
Seamless integration via Searchspring for use on upsells, and variety of banners and messaging mean we can quickly change and update if needed.
Melanie Simpson
Ecommerce Digital Manager, Ghanda
An absolute game changer to our checkout flow with an increase in conversion rate and AOV. The setup was easy and Blake/Alex have been incredibly responsive and proactive in helping us tailor the experience to our store and we are excited to keep exploring what else we can do with it.
Ollie Watts
Co-Founder, heybud
Checkout Components app has made Shopify checkout updates and addition of elements (upsell/cross-sell, seasonal shipping notes and everything in between) a breeze. Zero dev required.
Dan Gregson
Consultant, Koko Black Chocolate
The support team are always looking to ensure that we are utilising the platform to its full potential and the team are always helpful & quick to respond.
Ashley Tran
eCommerce Coordinator, Reliquia Collective
This app is a breeze to use without having to involve designers, developers, and commitment. I can easily change my upsells and content in minutes, rather than weeks (and $$$)
Lauralynn Drury
Consultant, Alex Mill
Join some of the larget Shopify Plus merchants and start using Checkout Components to increase AOV and lift conversion.