BFCM is Stressful. Checkout Can Be the Easy Part.
BFCM is the biggest opportunity of the year for eCommerce brands, but the real wins happen at checkout. The BFCM 2025 Checkout Playbook shares proven strategies from leading Shopify Plus merchants to increase AOV, boost conversion, and reduce cart abandonment. Learn what works, implement fast, and make your checkout your competitive advantage this sales season.
BFCM is the biggest opportunity of the year for eCommerce brands. But getting traffic to your store is only half the battle, your checkout experience is where revenue is won or lost.
That’s why we’ve created the BFCM 2025 Checkout Playbook - a free resource with proven optimisations to make checkout your competitive advantage this BFCM.
Why Checkout Matters More Than Ever During BFCM
BFCM traffic spikes are intense. Customers are ready to buy, but they’re also distracted, rushed, and quick to abandon if the process isn’t seamless. Optimising checkout isn’t just about smoothing the customer journey, it’s about unlocking additional revenue opportunities right at the point of purchase.
The BFCM 2025 Checkout Playbook reveals the strategies used by leading Shopify Plus brands to:
- Increase average order value (AOV) with targeted upsells
- Reduce cart abandonment with trust-building content
- Capture valuable customer data without adding friction
- Personalise the experience for different segments
What’s Inside the Free Playbook
We’ve distilled the tactics that high-performing brands like Boody, Showpo, The Body Shop, and SIR. are using right now to turn checkout into a revenue driver.
- Unlock Revenue with Targeted Upsells
- Always-on upsell lists
- AI-powered recommendations
- Free shipping nudges
- Checkbox add-ons
All proven to lift AOV and maximise each transaction.
- Build Trust with Smart Content
- Clear messaging
- Trust badges
- Shipping disclaimers
- Policy callouts
These help customers buy with confidence, reducing hesitation and boosting conversions.
3. Capture Data Without Friction
- Loyalty opt-ins or sign-ins
- Consent checkboxes
- Smart input fields and CTAs
Support your loyalty, marketing, and KPI goals without slowing down the checkout process.
- Personalise the Experience
- Conditional rendering based on cart, customer, or product
Tailor messaging and offers dynamically to reduce friction and increase conversions.
Real Results From Leading Brands
These aren’t just theories, they’re results we’ve delivered for our merchants:
- 123x ROI with upsells + free shipping nudges – Boody
- 8,700+ products upsold in 6 months – Boody
- 60x ROI – BON MAXIE
- 800+ products upsold in 75 days – BON MAXIE
- $32 AOV increase – Okanui
- $49 AOV increase – Baby Village
Why Use Checkout Components?
We’re the leading Shopify Plus app for maximising revenue and streamlining checkout.
- No development time
- No commissions
- Built for scale
- Used by 475+ merchants
- $1.8M+ in new revenue unlocked
- 19.5x average ROI
- Integration with your tech stack; Searchspring, Algolia, and Nosto etc.
Get Your Free BFCM 2025 Checkout Playbook
Learn what works. Implement fast. Optimise your checkout for your biggest sales season yet.
📥 Download your free copy here
Want help tailoring the tactics for your store? Book a 1:1 strategy session, email alex@basestack.com.au - we’re here to help you win this BFCM.
Alex Lawson
An outcomes-driven marketing and growth leader with 15+ years of experience across B2B, B2C, retail, and FMCG, specialising in demand generation, digital strategy, and strategic partnerships. Proven track record in driving revenue growth, go-to-market strategies, and brand positioning, with expertise in account-based marketing (ABM), eCommerce, and integrated digital projects. Adept at simplifying complexity, fostering high-impact collaborations, and delivering measurable business results.