Build Customer Trust at Checkout: The Content That Reduces Abandonment

Clear, context-specific content, policies, timelines and trust cues, removes doubt and saves support time during peak periods.

Why trust content matters

- Most checkouts still have mediocre UX and leave key questions unanswered, Baymard puts 65% of leading sites in “mediocre or worse” for checkout UX.

- A meaningful slice of shoppers abandon because they don’t trust the site with payment info; trust cues and clarity at checkout directly address this. Amazon Pay - US

High-impact trust content (proven by merchants)

1. Simple Messages/Banners (shipping cut-offs, processing times, final-sale terms)
Defuse anxiety and reduce “Where’s my order?” tickets by setting clear expectations before pay.
Real-world: Ghanda flags returns rules on sale items; Henne sets processing expectations in peak periods.

2. Trust Badges & Callouts (secure checkout, payment options, returns promise)
Badges and explicit reassurance (“safe & secure”, “30-day returns”) help the hesitant complete.
Real-world: esmi highlights shipping, processing, and security right in checkout to reassure.

3. Deep-link Policies & Help
Link to Sales T&Cs, Returns, Contact - without sending users away from checkout. Keep assistance in-flow.

Measure what matters

• Checkout completion rate (before/after content changes)
• Support contact rate on shipping/returns topics
• Refund/dispute rate during peak trade

Checklist

• Set clear shipping & processing expectations
• Make support easy to reach
• Reinforce key service differentiators such as: Free shipping $120, Free returns, 24/7 support

Why Use Checkout Components?

We’re the leading Shopify Plus app for maximising revenue and streamlining checkout.

• No development time
• No commissions
• Built for scale
• Used by 475+ merchants
• $1.8M+ in new revenue unlocked
• 19.5x average ROI
• Integration with your tech stack; Searchspring, Boost Commerce, Algolia, and Nosto etc.
• Free onboarding support
• Merchant led feature roadmap

Get Your Free BFCM 2025 Checkout Playbook

Learn what works. Implement fast. Optimise your checkout for your biggest sales season yet.

📥 Download your free copy here