Capture More (With Less): Inputs & Calls-to-Action That Support KPIs

Smart inputs (consent, final-sale acknowledgements) and one well-placed CTA (e.g. loyalty) keep you compliant, reduce post-purchase overhead, and grow LTV, without bloating forms.

Why it matters

- Holiday shopping is increasingly mobile, so every extra field costs attention. (Mobile was the revenue majority across the 2024 holidays.) Adobe Business

- Long forms are abandonment fuel, Baymard shows too long/complicated checkout remains a frequent deal-breaker.

Inputs that pull their weight

1. Line-Item Highlights & Final-Sale Consent
Show item-level terms (e.g. bulky shipping fees, final-sale policies) and require a quick acknowledgement when needed, this prevents disputes and cuts post purchase and returns tickets.
Real-world: SIR surfaces special terms at the line item; LEO LIN blocks submit until sale T&Cs are accepted.

2. Always-On Loyalty CTA
If the shopper isn’t logged in or enrolled, prompt this - done right, loyalty improves retention and spend. Data shows 85% of members say programs make them more likely to keep buying.
Real-world: Synergie Skin prompts non-members to join at checkout for ongoing rewards.

Don’t over-collect

• Ask only for inputs with a clear KPI (legal compliance, post-purchase ops, LTV).
• Keep optional collection to a single, high-value CTA (loyalty or marketing opt-in).
• Trim copy; use helper text and examples rather than extra fields.

Measure what matters

• Dispute/return rate for sale items
• Loyalty sign-up from checkout
• Conversion rate (before/after changes)

Checklist

• Product specific terms are clearly communicated
• Trial components targeted to operational concerns
• Loyalty is called out at checkout

Why Use Checkout Components?

We’re the leading Shopify Plus app for maximising revenue and streamlining checkout.

• No development time
• No commissions
• Built for scale
• Used by 475+ merchants
• $1.8M+ in new revenue unlocked
• 19.5x average ROI
• Integration with your tech stack; Searchspring, Boost Commerce, Algolia, and Nosto etc.
• Free onboarding support
• Merchant led feature roadmap

Get Your Free BFCM 2025 Checkout Playbook

Learn what works. Implement fast. Optimise your checkout for your biggest sales season yet.

📥 Download your free copy here