Unlock Unclaimed Revenue: Targeted Upsells That Lift AOV (Without Killing CX)

BFCM traffic is peaking and baskets are bigger than ever, your checkout can (and should) turn more of that intent into incremental revenue with low-friction upsells.

Why now?

- Holiday demand keeps rising: online shoppers spent US$241B in Nov–Dec 2024, +8.7% YoY, with Cyber Week alone at US$41.1B. Adobe Business

- Shopify merchants hit US$11.5B across BFCM 2024, +24% YoY - proof there’s appetite to buy when the experience is right. Shopify

- But the average cart abandonment still hovers around ~70%, and a too long/complicated checkout remains a top reason people bail. Baymard Institute

The lowest-friction revenue plays at checkout

1. Upsell List (AI or your recommendation stack)
Put “Trending”, “Complete the look”, or “Frequently Bought Together” right where intent is highest. Shopify AI recommendations and Search & Merch platforms consistently raise AOV at checkout by increasing relevance.
Real-world: Bon Maxie’s list upsell (powered by Shopify AI) delivered 800+ upsold products, +$17.83 AOV, and 60x ROI in 75 days.

2. Free-Shipping Upsell (threshold nudge)
“Only $X to unlock free shipping” is classic because it works. The #1 reason for abandonment is extra costs (shipping, fees), make the cost disappear and baskets grow as customers stretch to the threshold. FedEx and others report shoppers will build bigger baskets to qualify.
Real-world: Boody combined threshold nudges with list upsells for 8,746 products sold, +$23.71 AOV, and 123x ROI.

3. Checkbox Upsell (1-click add-ons)
Insurance, gift wrap, care kits - simple, value-adding add-ons that don’t add friction.
Real-world: The Memo used a 1-click value add; checkbox upsells are especially potent in peak season bundles.

Measure what matters

• AOV lift on orders with upsells (vs. control)
• % of orders with an upsell (attach orders rate)
• Revenue per checkout (RPC, incremental)

Checklist

• Turn on a List Upsell for every checkout
• Add a Free-Shipping Upsell with dynamic threshold
• Test one Checkbox Upsell with seasonal relevance
• Cap upsells to avoid crowding (1–2 well-placed components)
• QA on mobile (most holiday revenue is now mobile-led) Adobe Business

Why Use Checkout Components?

We’re the leading Shopify Plus app for maximising revenue and streamlining checkout.

• No development time
• No commissions
• Built for scale
• Used by 475+ merchants
• $1.8M+ in new revenue unlocked
• 19.5x average ROI
• Integration with your tech stack; Searchspring, Boost Commerce, Algolia, and Nosto etc.
• Free onboarding support
• Merchant led feature roadmap

Get Your Free BFCM 2025 Checkout Playbook

Learn what works. Implement fast. Optimise your checkout for your biggest sales season yet.

📥 Download your free copy here