← Inspiration27 October 2025
BOOIE Beauty
Hair & BeautyAustralia
Complete your collection
BOOIE shows one of their top selling products in all checkouts; the BOOIE Makeup Bag as a pinned product just below cart lines.
Boosting trust
BOOIE shows key messages via "callouts" below the cart totals information to all customers to drive home what Is important to their customers. Their products being cruelty free, that there are no parabens in their products and that all customers globally are able to qualify for free shipping.
Embedded free shipping nudges
With the goal of increasing AOV, and getting their customers free shipping, BOOIE uses Checkout Components new Free Shipping Upsell feature, shipping method embedding - which shows upsells in a carousel within the shipping method itself. This ties free shipping upsells to context and has become BOOIEs top performing component.
