Started100%
Shipping82%
Completed71%
8,680 lost before shippingCheckout funnel
Where are customers dropping off?
Started, reached shipping, completed. Exact drop-off counts at each stage.
Understand what happens in checkout.
See where customers leave checkout, which products they add, and how components perform. Filter by date and customer segment to understand the results.
For Shopify Plus Checkout
All customersLast 30 days vs previous
Example dataSessions
0
+8.4% vs prev
Checkout conversion
0.0%
+2.1pts vs prev
Time to complete
0m 00s
-9s vs prev
Conversion rate · dailyThis periodPrevious
Checkout funnelExpress checkouts excluded
Started checkout48,210
Reached shipping39,530
Completed34,420
8,680 sessions dropped before shipping. 5,110 left without completing.
14.6%
Bon Maxie upsell attach rate
800+
Upsells tracked in 75 days
Server-side
Order conversion tracking
13
Reports, one install, no data team
How it works
Read the results in context.
Choose a reporting period, compare audiences, and use the findings to decide what to investigate next.
Step 01 / 03
Day 1 · fillingLive
Sessions
1,204
Conversion
68.9%
Sessions · todaylive
Review checkout-session activity and server-side order conversions after setup. Read the reports alongside their date range and consent context.
Segment views
Every segment gets its own dashboard.
Guests, members, or any Shopify customer segment you already maintain. Every chart, funnel, and table re-scopes.
+ your Shopify segments, searchable
The baseline: every checkout session on the store. Pick a cohort and every number on this dashboard re-scopes.
Checkout conversion
71.4%
Baseline
Sessions
48,210
100% of sessions
Time to complete
1m 48s
Median
Where this segment drops off
Started checkout100%
Reached shipping82%
Completed71%
8,680 sessions dropped before shipping.
How this segment paysShare · change vs prev
Shop Pay34%+2.1pts
Credit card41%-1.4pts
PayPal14%-0.6pts
BNPL11%+1.8pts
Segment views on Pro & Enterprise · 90-day lookback
Products
See which products earn their upsell spot.
Every product you offer gets its own funnel: views, add to carts, purchases, revenue, and rates. Sort by any column, drill into any row, and hand a loser's slot to a winner.
The order value heatmap goes further: it shows which upsell price points convert at each cart size, so a $60 cart and a $300 cart each get the offer that fits.
See checkout upsells→Top performing products · 30 daysSorted by revenue
#ProductViewsConv rateRevenue
01SPSock 3-packTop revenue12,4804.8%$12,940
02IBInsulated bottle 750ml9,8603.9%$9,120
03GWGift wrap21,2043.1%$4,180
04TPTravel pouch6,4122.4%$2,730
05LBLogo beanieUnderperforming8,9210.9%$1,140
Reports
Find the report for your question.
13 reports across your checkout and your upsells. Every metric is compared with the previous period and scoped to the segment you pick.
This periodPrevious, dashed
Conversion over time
Is checkout getting better or worse?
Daily conversion rate with the previous period overlaid, so a change reads at a glance.
Shop Pay34%+2.1pts
Card41%-1.4pts
PayPal14%-0.6pts
BNPL11%+1.8pts
Payment methods
How are customers paying?
Share of completed orders by method, with the shift against the previous period on every bar.
Free<5%5-1010-2020-3030+
88% on free · 64% past 30% of cartShipping cost impact
Is shipping cost impacting your conversions?
Conversion bucketed by shipping cost as a share of cart value. Find the exact threshold where it starts to bite.
<2525-5050-100100-200200-500500+
$100-200 carts convert bestCart size impact
Which basket sizes convert best?
Conversion rate by cart subtotal band vs presented upsell value.
1m 48sMedian
p10 · 48sp90 · 4m 02s
80% finish inside this rangeTime to complete
How long are customers spending in checkout?
A percentile summary, not an average a single resumed session can wreck. Median headline, p10 to p90 range.
Impressions31,240
Add to carts11,870
Purchases4,380
Consent tracking disclosed on chartUpsell funnel
Are your offers actually working?
Impressions to add-to-carts to purchases. Conversions and revenue are captured server-side.
$200+$100$50<$50
<$10$15$25$40+
Order value heatmap
Which price points fit which carts?
Order value tiers against upsell price ranges. Pick the $25 offer for $100 carts because the data says so.
Carousel · post-add4.2%$18,420
Checkbox · gift wrap3.6%$6,180
Grid · thank-you2.1%$3,940
Click any row for the full drill-downComponent drill-downs
Which components earn their place?
Impressions, conversion, revenue, and AOV impact per component, down to every product inside it.
+ 4 more · sessions over time, session length trend, content click rates, product drill-downs
What you get
Built so you can trust the number.
Clear reports, with the context behind each number.
Today's data is live
Review today's activity alongside historical daily reports.
Compare up to five guest, registered, or Shopify segment views.
Every view is a URL
Bookmark or share the selected report, dates, and segment.
Track impressions, additions, conversions, and revenue by component.
Product drill-downs
Follow each product from view to purchase.
Numbers you can defend
See server-side conversions, net revenue, and consent context.
Get a clearer view of your checkout.
Explore checkout sessions, conversion, and upsell revenue in one place. Analytics is included on every plan.
Start free trialNo credit card required. Cancel anytime. Analytics included on every plan.