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A/B testing

Two ideas.
One winner.

Run head-to-head experiments on every checkout component. Visitors split, results bake, the winner gets auto-promoted.

+12.4% AOV uplift · Unlimited tests · Run on specific customer segments

Run unlimited concurrent tests. Auto-promote, hold, or override.

12,840visitors split
Test · Recommended layout
Confidence-
Variant ALive · 50%
Recommended01 / 04
Mixed flavours sachets
$49.00
Infuser bottle 500ml
$39.00
Conv. rate
3.12%
AOV
$84.20
Variant BLive · 50%
Recommended01 / 04
Mixed flavours sachets
$49.00
Infuser bottle 500ml
$39.00
Conv. rate
3.84%
AOV
$96.40
01 · Recommended layout02 · Free shipping copy03 · Trust badges layout
How it works

Three steps. Pick. Run. Promote.

Pick a checkout component, write the variant, ship it. We handle traffic splitting, statistical significance, and auto-promotion.

Test target12 components
Product recommendations
Carousel vs. grid layout
Free-shipping bar
Threshold and messaging
Trust badges
Placement and copy
01 · step

Choose any component to test

Product recommendations, free-shipping upsells, trust badges, add-ons. Or test copy and button styles.

Experiment · live50 / 50 split
AControl
Traffic50%
BVariant
Traffic50%
1,284 visitors6 days left
02 · step

Variants run side-by-side

Visitors are split 50/50 by default. Adjust ratios, test duration, exclude segments, or hold tests at any time.

Results98% significant
AControl3.8%
BVariant4.3%
Variant B promoted → 100% traffic
03 · step

Winner ships automatically

When a variant hits significance, it rolls out to 100% of traffic. Or override and promote manually.

Live experiments

See every test as it bakes.

Conversion, AOV, attach rate, revenue per visitor, all the metrics that matter, all in one place. With confidence intervals you can trust.

Free shipping bar, copy testStarted 8 days ago · 24,108 visitors
Significant
Conv. A
3.42%
baseline
Conv. B
3.81%
+11.4%
AOV A
$84.20
baseline
AOV B
$94.60
+12.4%
Variant AVariant B (winner)
Statistical confidence96.2%

Trusted by the fastest-growing Plus brands.

You're in good company. Discover how Shopify's biggest brands use Checkout Components to lift AOV and ship checkout changes themselves.

Get started

Stop guessing. Start testing.

14-day free trial. Spin up your first test in minutes. Flat pricing, no volume fees, no revenue share.

No credit card required. Cancel anytime. Plans from $49.99/mo.

+12.4%
Average AOV uplift on winning variants
Median across 142 tests in the last 90 days.