Choose who sees each component.
Show different offers and messages based on cart contents, customer history, market, or campaign. Use conditions to decide when each component appears.
For Shopify Plus Checkout
First order? Free returns within 30 days, no questions.
Express checkout
OR
Contact
Log in
you@example.com
Delivery
Australia
First name
Last name
Address
Order summary
- DDaily moisturiser50 ml · Qty 1$42.00
Subtotal$42.00
ShippingFree
TotalAUD$42.00
Australian-owned & operated
30-day returns
Free shipping, first order
Three ways to work with segments
Build, measure, then test inside the segment.
Set conditions for a component, compare audience performance, and test a different version when you have a clear question.
Step 01 / 03
Segment rules3 active
Cart > $80Tag: VIPCountry: AUFirst-time buyer
Attach to
Free-shipping banner
Combine cart, customer, country, market, and list rules. Drop the segment on any banner, upsell, or trust block.
What you get
Control where your content appears.
Build reusable audiences for your checkout.
Target cart totals, item counts, products, collections, and tags.
Build audiences from customer attributes and purchase history.
Choose which Shopify Markets each rule applies to.
Schedule rules by date, day, or time.
Shopify customer segments
Use your store's existing Shopify customer segments.
Combine and group conditions with AND, OR, and NOT.
Start with one customer segment.
Choose an audience, tailor a component, and preview the experience. Try it with your own checkout during the 14-day trial.
Start free trialNo credit card required. Cancel anytime. Plans from $49.99/mo.