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Segmentation

The right checkout for every customer.

VIPs, first-time buyers, wholesale, lapsed customers & more.
Create a checkout that adapts to who’s buying.

Stack any combination · Cart, customer, market · 600+ installs

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Plans from $49.99/mo. 14-day free trial. Shopify Plus exclusive.

First order? Free returns within 30 days, no questions.

Express checkout
Shop Pay
Apple Pay
PayPal
OR
Contact
Log in
you@example.com
Delivery
Australia
First name
Last name
Address
Order summary
  • D
    Daily moisturiser
    50 ml · Qty 1
    $42.00
Subtotal$42.00
ShippingFree
TotalAUD$42.00
Australian-owned & operated
30-day returns
Free shipping, first order
Three ways to work with segments

Build, measure, then test inside the segment.

Segmentation is the spine of every other module. Build a rule once, attach it anywhere, then watch the metric and iterate.

Segment rules3 active
Cart > $80Tag: VIPCountry: AUFirst-time buyer
Attach to
Free-shipping banner
01 · step

Build a segment, attach components to it

Combine cart, customer, country, market, and list rules. Drop the segment on any banner, upsell, or trust block.

Read the component docs→
Attach rate · 30 days3 segments
First-time · AU
62%
VIP · US
84%
Intl · UK
41%
Sorted by attach rate · live
02 · step

See how the segment behaves

Impressions, click-through, attach rate, and assisted revenue per segment. Drop the rules that don't move the metric.

Explore analytics→
Test · VIP · US95% conf.
Variant A
$42.10
Avg uplift
Variant BWinner
$58.40
+38.7% vs A
2,418 sessions · 14 days
03 · step

Test inside the segment

Run an A/B test with the segment as the audience. Statistical significance built in, no Sheets math.

Open A/B testing→
What you get

Push each customer segment further.

Segmentation is wired into every component, every page of the checkout, and every Shopify Market. Build a rule once, attach it anywhere.

Read the docs→
Cart-shape rules
Cart total, item count, specific SKUs, collection, or tag. Any combination, any depth.
Customer attributes
Tags, segments, lifetime value, order history, account age, language, country.
Market-aware
Restrict any rule to a Shopify Market. Different segments per region, currency, or domain.
Time-based windows
Time of day, day of week, date ranges, scheduled flash windows. Auto-expires.
Shopify customer segments
Pull segment membership straight from Shopify. Real-time, no nightly sync.
Boolean stacking
AND, OR, NOT. Group rules into clauses. As deep as you need without leaving the editor.
Get started

Stop showing every customer the same checkout.

14-day free trial. Build your first segment in minutes, attach it to any component, and watch the right offer reach the right shopper. Flat pricing. No volume fees. No revenue share.

Start free trialBook a demo→

No credit card required. Cancel anytime. Plans from $49.99/mo.

600+
Shopify Plus stores trust us at checkout