Alex Lawson
Supplements, Health & Wellness has quickly become one of the strongest performing verticals for Checkout Components and it isn’t a fluke.
On average, brands in this space are seeing:
Brands like The Collagen Co, Muscle Nation, JOCKO FUEL, and Onest Health are the gold standard for ecommerce checkout performance and not just because of what they sell. They understand the role of checkout isn’t to convince a customer, but to reinforce and expand the purchase. With the help of Checkout Components, they are optimising accordingly and seeing the benefits.
Ok, the Products Do Have a Natural Advantage
Supplement and wellness products are inherently:
By the time a customer reaches checkout, the decision is largely made. So while a stronger intent is established far earlier on in the journey, the checkout can be optimised to expand, not just convert.
How They Raise the Bar (…protein bar, obviously)
The best-performing brands in this category are treating checkout as a strategic extension of their merchandising and not a set and forget function.
Take Muscle Nation for example.
The team are constantly refining promotions, which products are surfaced and to who whilst perfectly understanding their customers needs and the lifestyle routine they are immersing in within the supplement and fitness industry.
Layered alongside this are clear trust badges reinforcing confidence right at the point of purchase.
JOCKO FUEL is another standout example of checkout done right. Their free shipping upsell and “have you tried” upsell components alone are delivering unreal results by subtly increasing basket size without disrupting the purchase flow. Paired with a protein powder review surfaced directly in checkout, strong trust badging and clean, consistent branding that mirrors the rest of their site, the experience is seamless.
These brands aren’t interrupting the purchase journey. They’re enhancing it and that’s the difference.
The customer isn’t left feeling like irrelevant products are being shoved in their face. Rather they feel educated on which products would complement their selections already in cart and worth a try.
Supplements & wellness brands are building stronger ecommerce foundations and they’re NOT skipping checkout day🦵
For brands that haven’t leaned into checkout performance yet, the opportunity is clear and we’re here to help.
It’s one of the fastest ways to build incremental gains, increase AOV and keep your growth in peak condition but without spending more on acquisition.
Ready To Dive In?
At Checkout Components, we partner closely with our merchants to understand their customers, analyse behaviours across devices, strengthen branding and trust and continuously refine their checkout experience. We don’t believe in a setup and walkway approach.
Whether it’s preparing for high-traffic moments like Black Friday, iterating on upsells, or personalising the checkout to audience segments we ensure every change works for your brand. Got an idea for a new feature that could work for your business? Let us know!