Alex LawsonSince 2023, 2XU has been right there with us from the beginning of the Checkout Components journey. Growing alongside the product and playing a key role in shaping what it has become over the past three years. Together, we’ve scaled across their global storefronts spanning the US, UK, New Zealand and Canada, with a primary focus on continuous checkout optimisation for their Australian site.
Their approach to checkout optimisation is just as performance-driven as their renowned compression garments and the results have been significant.
The AU results:
"Checkout Components has helped us turn checkout into a more strategic revenue channel. The ability to surface relevant upsells, campaign messaging and key customer information has allowed us to improve the experience while driving meaningful incremental revenue."
The 2XU ecommerce team is a strong example of success built on continuous iterations. They are constantly testing, refining and rolling out new optimisations.
Campaign upsell bringing in cross sell ability for the current collection, testimonials, operation message and a call out to our love of socks at checkout.
Standard & Express Shipping Upsells
Their 3-step checkout experience introduces a thoughtful shipping optimisation layer that enhances, rather than interrupts the purchase flow. Once a customer enters their delivery details, either a standard or express shipping upsell component is surfaced depending on the threshold amount, giving shoppers clear and timely options based on their needs. While each option performs similarly in terms of revenue contribution, they work in tandem to support different customer mindsets.
Customer Reviews
Within the shipping step, the customer reviews component plays a more subtle but equally important role in reinforcing purchase confidence. Helping reduce friction at a critical decision point by providing social proof when customers are evaluating their options.
Campaign Upsell✨
The Campaign Upsell reflects the collaborative nature of the partnership between 2XU and Checkout Components.
After identifying an opportunity to bring more campaign-led storytelling into checkout and cross-sell key collections, the 2XU team raised the need for a component that could combine a visual banner with a product recommendation. Rather than directing customers back to a collection page, potentially disrupting conversion, or running a separate upsell that felt disconnected from the campaign, Checkout Components worked quickly to develop a creative solution.
The result was the Campaign Upsell: a component that allows 2XU to surface a campaign or collection asset directly within checkout, paired with a relevant product recommendation so customers can take action then and there.
For 2XU, this unlocked a more seamless way to cross-sell key collections at checkout. It also became a strong example of the flexibility and customer-focused approach Checkout Components brings to its partnerships: listening to a merchant challenge, understanding the commercial objective and rapidly building a solution designed to deliver the best outcome.
Free Returns Message
Positioned directly within the flow, it proactively communicates key order constraints, while reinforcing confidence through a 30-day hassle-free returns policy on full-priced styles. By pairing transparency with reassurance, 2XU reduces uncertainty at purchase and strengthens trust.
Honorable Mention: SOCKS🧦
The absolute GOAT product in checkout is the ever-reliable socks upsell. A consistently high-performing addition that catches customers at exactly the right moment, gently reminding them it might finally be time to retire that questionable sock collection quietly hanging on for dear life in the back of your drawers.
It’s been a privilege working alongside 2XU since the earliest days of Checkout Components in 2023, and seeing the partnership evolve over the past three years. Their commitment to experimentation and understanding customer segments has made them an ideal collaborator.
We’re excited to keep building on this momentum with their ecommerce team, exploring even more opportunities across their international sites. With the introduction of our new A/B testing capabilities, there’s even greater potential ahead to test, learn and iterate at speed. We’re all about helping a performance-led brand like 2XU continue to push the boundaries of what’s possible in checkout optimisation.
Small changes in checkout can lead to big wins. Let’s see what’s possible for your store.
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