Alex LawsonFrom humble beginnings as a stall at Sydney markets in 2003, to becoming an internationally recognised online retailer; Gingham & Heels has earned its place as an iconic Aussie fashion brand. With collections designed to be effortlessly wearable and still dropping 100+ new arrivals every week, it’s no surprise the brand has built a loyal following.
What is surprising though, is how much value can still be unlocked at checkout. Without an aggressive optimisation strategy, Gingham & Heels has already delivered incremental growth through checkout since onboarding with Checkout Components in late 2025. Demonstrating that for women’s fashion brands, the path to higher AOV and stronger ROI can be refreshingly simple.
"Checkout Components has been a game changer for us at checkout. It’s helped us upsell slower-moving stock, increase AOV, and we were up and running within hours of installing, right before BFCM."
Upsell List
The G&H team are leaning into the discovery element of their collections with a “you might also like” upsell components that’s centred on styling rather than incentives. This primary revenue driver surfaces outfit-completing pieces that sit outside of the free shipping logic, creating opportunity for inspiration at checkout. With a wide range of wearable styles at accessible price points, customers are naturally encouraged to build on their look without hesitation.
Free Shipping Bar
Making the most of the free shipping threshold components by surfacing thoughtfully selected add-ons, like accessories that complete the look. The approach feels seamless within the journey, yet it consistently drives higher basket values. By showing shoppers exactly how close they are to free shipping, it creates a clear and compelling reason to add one more item.
The Gingham and Heels x Checkout Components Partnership
As we continue our partnership with Gingham & Heels, it’s been great to see the thoughtful approach the team has taken, particularly in how seamlessly their checkout translates to mobile. The upsell experience feels well considered for smaller screens, maintaining a smooth, uninterrupted flow for customers.
What’s even more impressive is that these results have come from a fast setup ahead of BFCM, with components now quietly delivering a 13x ROI in the background. With a strong foundation now in place, the team can keep testing, refining and unlocking even more value for the brand and we’re excited to take their checkout to the next level together.
Is there a feature you’ve been thinking about that could elevate your checkout even further, we’re always ready to build, test and bring it to life!
Book a call HERE or Install Now 🛍️