Kookaï Drives 36x ROI with a Checkout Built to Perform

Ahead of the busiest shopping period of the year, Kookaï AU looked for new opportunities to maximise revenue at checkout. With Checkout Components, they brought upsells and content live ahead of Black Friday and Cyber Monday, driving AOV and conversion with minimal setup. Athos configuration extended the intelligence of their existing stack into checkout. After just one onboarding session, high-converting personalisations were live at the point of purchase.

The results speak for themselves 🤩:

• →36x ROI
• →$71 AUD average increase in AOV on upsell orders

The setup behind the results

List Upsell Configured With Athos

The Upsell Component surfaces relevant product recommendations directly within checkout. By using Athos as the recommendation source, the intelligence already invested in their stack is extended into checkout, dynamically tailoring offers based on customer and cart data. This ensures each shopper sees the most relevant products at the right moment.

Free Shipping Upsell

When customers are close to qualifying for free shipping, relevant product suggestions appear to help them get there. It’s a simple, well-timed prompt that lifts AOV without disrupting the checkout flow and customer experience.

Trust Badges & Campaign Banner

Kookaï intentionally combines a Campaign Banner with Trust Badges to strengthen confidence in both the brand and functionality of the purchase. The banner reinforces current visual identity, while trust badges (free delivery, returns policy, and click & collect services) provide clear, conversion-driving signals at the point of purchase.

Line Item Highlight

In the context of BCFM, the team implemented a Line Item component to clearly display both original and sale prices next to each product at checkout. This reminds customers of their unlocked savings and reinforces urgency. A truly underrated tool!

Kookaï x Checkout Components Partnership

Following a successful launch, Checkout Components now runs across all global sites, including Australia, New Zealand, USA, Europe, UK, and Switzerland. Kookaï now has the ability to tailor checkout experiences by region to ensure relevancy in each market. A strong example is New Zealand, where a jewellery-focused upsell is delivering impressive results, while other regions can adapt campaigns to suit local seasons. Not a bad idea to avoid showing the ANZ summer campaign during a European winter collection at checkout!

This is just the beginning of Kookaï's checkout optimisation journey. With clear visibility into what’s resonating at checkout, the team can confidently test, iterate and tailor experiences by each region and sustain revenue growth.

Ready to brainstorm opportunities for your checkout? Book a call HERE or Install Now.