HipKids Lift Checkout Completion by 3.6%
For 20 years, HipKids has carefully curated products for Australian kids and families. In a category where trust plays an important role in every purchase, its checkout needed to reinforce that confidence while making it easier for customers to discover relevant products. Within six weeks, the results were already demonstrating the value of checkout optimisation.
HipKids onboarded with Checkout Components in July 2026 to uncover new revenue and conversion opportunities within checkout.
For 20 years, HipKids has carefully curated products for Australian kids and families. In a category where trust plays an important role in every purchase, its checkout needed to reinforce that confidence while making it easier for customers to discover relevant products.
Within six weeks, the results were already demonstrating the value of checkout optimisation.
The results:
+3.6% increase checkout completion rate
+1.9% upsell attachment rate
+$74 AUD lift in AOV on orders containing an upsell
“Great App! Easy to install and all taken care of by the Checkout Components team. In just 2 weeks since going live we are already seeing an ROI of 20x. Ongoing Customer Service is also outstanding.”
From Crawling to Walking: The Components Behind the Numbers
Our approach was to establish a strong baseline, understand how customers responded and then continue iterating from there.
Relevant Upsells at Checkout
Within the first six weeks, HipKids achieved a 1.9% upsell attachment rate, generating revenue that was previously being missed.
Customers responded to recommendations across a broad range of products, with helmets, bikes, trikes and scooters among the most frequently added. These higher-value additions contributed to a strong $74 increase in AOV on orders containing an upsell.
Bringing 20 Years of Trust into Checkout
The next opportunity was to reinforce why customers should feel confident purchasing from HipKids.
Trust badges brought HipKids’ key reasons to buy, including its 20 years of experience, directly into checkout, at the moment customers decide whether to complete their purchase.
Since introducing the checkout strategy, HipKids has recorded a 3.6% lift in checkout completion rate.
Still Finding New Gears for HipKids
This is only the beginning. With BFCM ahead, we’re already working with the HipKids team on the next stage of its checkout strategy.
The roadmap includes integrating its search and merchandising provider, optimising the post-purchase experience and introducing campaign-specific components for Black Friday and future peak periods.
In just six weeks, HipKids has achieved a 3.6% lift in checkout completion rate, a 1.9% upsell attachment rate and a $74 increase in AOV on orders containing an upsell.
If this is what walking looks like, running is going to be fun.
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