Alex LawsonSince February 2026, P.E Nation has partnered with Checkout Components to refine and elevate their checkout experience. Unlocking meaningful gains at the most conversion-sensitive moment in ecommerce.
Born in Australia as a fashion-first activewear brand, P.E Nation operates in a category where purchase intent is strong but style-led decision making is even stronger. Women’s activewear is often where practical need, aspiration, outfit completion, and lifestyle intent converge.
Global store results as of July 2026:
"Checkout Components has been a highly collaborative partner, helping us test, learn and build a checkout experience that reflects how our customers shop. With a $54 increase in AOV on upsell orders and 300+ additional products upsold at checkout, we’re already seeing the impact."
ALWAYS MOVING, NEVER CHASING. That same tagline mindset carries through to how P.E Nation is approaching checkout with constant iterations, fresh campaign banners and an understanding of segmentation.
Promotional Banners
Bringing promotional campaign banners into checkout is a strong move because it keeps the customer journey consistent. P.E Nation uses image banners to surface their drink bottle gift-with-purchase offer. The campaign became their single biggest acquisition item, with 3,002 units distributed and 49.3% driven by new customer acquisition.
Additionally if a customer arrives at checkout already motivated by a promotion like “20% off for 5 days only,” keeping that message visible reduces hesitation and reassures them they’re getting the expected value.
It reinforces that key campaign message where it matters most, encouraging the customer to take action and for fashion-first activewear brands like P.E Nation, it also keeps the aesthetic and emotional energy intact.
Upsells and Athos Integration
Specific upsell components are integrated with Athos Commerce, allowing P.E Nation to extend their existing tech into checkout. For higher-value carts, this configuration surfaces more intentional recommendations, to complete outfits and curate sets, rather than just increasing basket size.
For lower-value carts, best sellers and accessory add-ons are surfaced to help nudge customers closer to key thresholds and free shipping.
Socks Upsell
Shoutout to the ever-reliable socks upsell, as it continues to be one of the strongest performers in checkout. In the context of athleisure brands, socks are a natural fit as a low friction add-on. They’re also not just an impulse buy, but genuinely high-quality pieces that align with the brand’s focus on functional, fashion-forward staples.
Psychologically socks gently nudge customers to refresh the tragic overworn pairs lurking in their drawer, making this upsell a practical upgrade rather than just an extra purchase.
For P.E Nation, a key part of the checkout strategy has been the deliberate segmentation of cart value tiers, ensuring the experience adapts to where the customer is in their buying journey. This is where the future of intelligent checkouts are heading.
Rather than taking a one-size-fits-all approach, checkout logic is structured so that different upsell strategies are triggered based on spend thresholds and market context. This creates a more intentional, segmented experience where every recommendation has a clear role: from nudging early basket growth to completing full looks at higher spend levels.
We love to see it!
This has been a truly collaborative process with their ecommerce team to understand segmentation logic, refine upsell strategy, and continuously optimise how and when products are surfaced at the point of purchase.
With A/B testing capabilities now in place, we look to ensure P.E Nation keep optimising performance as customer behaviour, campaigns, and markets evolve.
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