Articles by Blake Waldron
A software engineer with over a decade in ecommerce and 400 Shopify builds delivered under his leadership at a Shopify Platinum Partner. Created Checkout Components out of pure passion which now supports over 600 Shopify Plus stores around the world.
Checkout upsells for BFCM 2026: what our Shopify Plus data says actually sells
Last Black Friday, checkout upsells shrank from 18.9% to 11.8% of the order. Here’s what actually sold, how offer price affects take-up, and the checklist I’d run on a Shopify Plus checkout before BFCM 2026.
Checkout Upsells vs Post-Purchase Upsells: What's the Difference?
Two upsell strategies, two different moments in the buyer journey. Here's how they compare - and when to use each.
How Shopify Checkout Personalization Increases AOV
Checkout personalization lifts AOV by targeting customer segments with relevant offers. Here's how it works on Shopify Plus.
How to Design a Segmentation-First Checkout Upsell Strategy on Shopify Plus
A segmentation-first checkout strategy flips that. Instead of “what can we add to checkout?”, you ask “who are we talking to right now, and what do they actually need?” In this article, we’ll walk through how to design a segmentation-first checkout upsell strategy you can implement with tools like Checkout Components, without needing a developer.
Now officially Built for Shopify
We’ve earned the Built for Shopify badge, Shopify’s highest quality standard for apps. Here’s how we upgraded UX, performance, and integration to make Checkout Components faster, smoother, and more powerful for merchants.
Native AI Shopping Is Here - Are Your Upsells Agentic-Ready?
Shopify just made a massive leap toward native shopping inside AI conversations, introducing a powerful trio: the Shopify Catalog, Universal Cart, and the new Checkout Kit.
Top 5 Advanced Shopify Checkout Segmentation Use Cases
Shopify checkout has evolved. With the rise of checkout extensibility and powerful tools like Checkout Components, merchants can now personalize the final step of the buyer journey like never before.
What Is Shopify Checkout Extensibility?
In this guide, we’ll break down what Shopify Checkout Extensibility is, how it compares to the legacy checkout.liquid method, what new tools it unlocks, and how you can start customizing checkout without touching a line of code.