Alex LawsonFew Brands Get Checkout as Right as The Collagen Co.
From curated branding to component strategy, every detail reflects a deep understanding of their customer. Since onboarding with Checkout Components in late January 2026, they’ve quickly turned that advantage into impact after a few short months with skyrocketing ROI and increased AOV across all three storefronts: AU, NZ, and US.
Step aside Artemis II, because these results on Collagen Co’s AU store have launched straight to the moon 🚀 in just 11 weeks they have achieved:
"What’s powerful is how quickly we saw results, with 323x ROI in under 11 weeks."
Bundling Product Upsell
A key driver behind this performance is their upsell strategy, powered by a bundling offer of (Buy 2, Save 5%, Buy 3, Save 10%, Buy 4, Save 15%). This component is a standout performer. With a naturally high unit value across the site, The Collagen Co. has leaned into volume incentives in a way that feels both compelling and intuitive. Combined with highly relevant product surfacing based on what’s in cart, the experience caters to the segmented needs and wants of each customer.
On Brand Trust Badging
This is one of our favourites. The Collagen Co. team have made a conscious decision to allocate more valuable checkout real estate to these signals than most brands, recognising their impact on conversion. Whether the message is clinical validation, social proof, delivery reassurance, or supporting local, this component is a smart trade-off that prioritises customer confidence, and it clearly pays off.
"A $45 uplift in AOV on upsell orders has become a meaningful driver of overall performance."
Dynamic Content
Personalisation doesn’t stop at product recommendations. The Collagen Co. dynamically surfaces content based on what’s in cart, ensuring every customer sees messaging that’s relevant to them. When meal replacement products are selected, imagery of real results and before/after UGC style imagery is introduced to reinforce outcomes and credibility. It’s a smart way to tap into community-driven proof and encourage customers to see the product as part of their own health journey.
Free Shipping & Method
The ever-reliable ‘close to free shipping’ upsell is another key contributor. By nudging customers toward a clear threshold, it drives quick wins in AOV. This is being paired with smart, location based content that highlights Melbourne warehouse dispatch for Australian customers. This taps into local pride while addressing common concerns around shipping times and international delays.
The Collagen Co. x Checkout Components Partnership
Looking ahead, the partnership is centred on continuous optimisation and global consistency. What’s working so effectively in Australia can now be thoughtfully considered and adapted across New Zealand and the United States. With the rollout of our A/B testing functionality this month (April), The Collagen Co. team will have the ability to experiment, iterate and understand what performs to ensure their checkout stays as cutting edge as the brand itself.
"While results came quickly, we love how easy it is to update messaging and content to suit promotions, campaigns and customer segments."
Supplements & wellness brands are building stronger ecommerce foundations and they’re not messing about. At Checkout Components, we don’t believe in a setup and walkway approach.
Whether it’s preparing for high-traffic moments like Black Friday, iterating on upsells, or personalising the checkout to audience segments we ensure every change works for your brand. Got an idea for a new feature that could work for your business? Let us know!