Checkout Components in Focus: Sydney and Melbourne Ecommerce Events Recap

May and June were a busy period for the team, with involvement in two of the most significant events on the Australian ecommerce calendar: the Ecommerce Agency Summit in Sydney and the Ecommerce Growth Summit in our hometown of Melbourne. 

Both events brought together a wide mix of retailers, agencies, platforms and technology providers focused on what’s next for digital commerce. Across keynote sessions, panel and merchant discussions, themes were consistent: improving customer experience, increasing conversion and building more intelligent, scalable ecommerce infrastructure in an increasingly complex landscape.

For our team, these events were an opportunity not only to attend, but to actively contribute to the conversation around modern checkout experiences. With Checkout Components playing a growing role in how merchants optimise performance and customer journeys, the discussions reinforced just how critical the role of checkout has become in the changing digital landscape.

Ecommerce Agency Summit, Sydney

In May, the team attended the Ecommerce Agency Summit in Sydney, where Checkout Components was proud to be a major sponsor of the event. Our Founder Blake and Head of Growth Alex were both on the ground, connecting with agency partners who are working directly with merchants every day. 

The focus of the event was on understanding the broader patterns our partners are seeing across multiple merchant implementations, what’s working well in their current stacks, where friction still exists and how checkout is evolving within the ecosystems they design and advise on.

The team hosted a roundtable discussion focused on AI and Shopify checkout, bringing together agency and commerce leaders to explore how AI is shaping the future of ecommerce experiences and where checkout sits within that evolution.

A key theme throughout the Summit was the gap between agencies using AI internally and those turning it into client-facing services. Many teams are already applying AI across delivery, reporting, workflows and internal systems. But there was a sense of, what comes next?

Operational efficiency is only part of the story; the bigger opportunity is how agencies package that capability into positioning, services and long-term value for their clients.

The most valuable takeaways came from the conversations we were having directly with agencies and partners about what’s working for customers today, what the emerging merchant needs are and understanding where checkout experiences are heading next.

Ecommerce Growth Summit, Melbourne

In June, the Ecommerce Growth Summit in Melbourne brought together an epic program of leading ecommerce brands, including Lorna Jane, DECJUBA, ksubi, Nala, Brand Collective, Serafina Australia and Innisfree, alongside a broader line-up of industry heavyweights shaping growth across retail and digital commerce.

Checkout Components continued its strong presence as Blake took to the stage as a keynote speaker in front of 300+ merchants. His presentation covered the concept of “contextual checkout” and how merchants are increasingly personalising every part of the customer journey, except the checkout itself.

His talk explored how different customer segments, acquisition channels and cart contexts should influence the checkout experience, rather than relying on a one-size-fits-all flow. He also highlighted the growing importance of tools that help merchants test and validate checkout performance by segment, and how Checkout Components is expertly positioned to bring more visibility and experimentation into this often overlooked stage.

Behind the scenes, Alex’s ongoing conversations with partners and merchants continue to reinforce these same themes, with consistent feedback echoing the shift toward more intelligent and relevant checkout experiences.

She also had the opportunity to meet with several existing Checkout Components merchants in person, which was a particularly energising highlight. Getting to meet in person with the teams seeing the impact of our product and who we collaborate with and support weekly, is what it’s all about.

It was a standout moment for the team, with strong engagement from the industry and a clear signal that checkout is becoming a more strategic part of the ecommerce stack.

Bring on the second half of 2026!

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